Learning the Art of Digital Marketing From Your Competitors
An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy. But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently. Let's deal with a few questions first. Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors. Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard this saying countless times before - keep your friends close, and ...